Using Customer-First Data to 20x your Customer Retention Conversions

A talk by Gemma Banks
Senior Director Of Marketing, Klaviyo

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About this talk

What is Customer-First Data?

It's when you leverage all your marketing assets like zero party data, behaviour, and more to create hugely powerful marketing activity.

Often the zero party data discussion focuses purely on the acquisition trail - but in this session you'll learn how much more powerful it is in retention-land.

Gemma Banks

Senior Marketing Director at Klaviyo


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