A Talk by Steven Clift, Rob Harrison-Plastow, Ben Parr and Chloe Thomas
GoodCarts,
Time,
Octane AI and
eCommerce MasterPlan
About this talk
Host Chloe Thomas was joined by a selection of our Customer Acquisition Day speakers to answer your questions AND discuss the best acquisition marketing mix for right now.
Topics discussed included:
- Is 'empathy' the secret sauce for success in 2022?
- If you could only invest in one acquisition tactic in 2022 what would it be?
- Is CRO (conversion rate optimization) or traffic going to be the deal breaker this year?
- Personalsation
- Movement / cause marketing
- Facebook Ads
- Quizzes and email
and a few other curve balls too!
Categories covered by this talk
Steven Clift
CEO, GoodCarts | New customers for impact retailers | Ashoka Fellow | White House Champion of Change (Obama)
Rob Harrison-Plastow
Refreshingly insightful approaches to Facebook Ads, and eCommerce marketing
Ben Parr
Forbes 30 Under 30, and Co-Founder of Octane AI
Chloe Thomas
Award-winning podcast host, and bestselling author.
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