Customer Acquisition Q&A Panel

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About this talk

Host Chloe Thomas was joined by a selection of our Customer Acquisition Day speakers to answer your questions AND discuss the best acquisition marketing mix for right now.

Topics discussed included:

  • Is 'empathy' the secret sauce for success in 2022?
  • If you could only invest in one acquisition tactic in 2022 what would it be?
  • Is CRO (conversion rate optimization) or traffic going to be the deal breaker this year?
  • Personalsation
  • Movement / cause marketing
  • Facebook Ads
  • Quizzes and email

and a few other curve balls too!

Categories covered by this talk

Steven Clift

CEO, GoodCarts | New customers for impact retailers | Ashoka Fellow | White House Champion of Change (Obama)

Rob Harrison-Plastow

Refreshingly insightful approaches to Facebook Ads, and eCommerce marketing

Ben Parr

Forbes 30 Under 30, and Co-Founder of Octane AI

Chloe Thomas

Award-winning podcast host, and bestselling author.

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