How to Build a Knock Out Customer Retention Plan [case study]

A talk by Oliver Spark
Founder of Sweet Analytics, Sweet Analytics

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About this talk

The session will put retention metrics into the context of how to deliver your overall growth target.

Focusing on the need for every business to have a customer forecasting model, listeners will learn that they cant exist without a model and the metrics that are needed for retention and why they matter.

To reveal all this we’re going to be exploring the lessons Oliver’s learnt throughout this career – most notably his 6 years growing the UK’s super successful The White Company from £6m to £50m in annual sales.

Oliver Spark

In 6 years he grew UK brand “The White Company” from £6m to £50m in annual sales.

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